Leading up to the event we realized that it would be good idea to have a flash sale. We opened the tickets to all audience members at six dollars per ticket. We felt this flash sale would be a great chance to get people excited about the event. As well, this minimized barriers to coming to No Vacancy by decreasing the price. After the flash sale was over, I was surprised that not all of the tickets we allocated were sold. There were about 15 tickets left. If I were to have a flash sale again I would be sure to announce it more so that more people could participate and get the discounted rate.