Key Partners, Communication, Success, and Last Minute Jitters

Who are your key partners? Discuss the key resources your partners are providing.

Our key partners in this process have been the FOUND:RE hotel, all of our collaborating artists, our sponsors, and all of our generous friends and family. The FOUND:RE was such a great choice for this project, it alone serves as a space for business, art, and hospitality, what else more could we ask for! They have provided us with such flexibility and they have been extremely generous with donating space to create the best event we could. We wouldn’t be having our event if it were for our incredible artists. They have any amazing resource for promotion. Our sponsors have been so enthusiastic about this event and were willing to dive into this project without experiencing any other work of ours before; which can be a bold move. Last but not least, we couldn’t have done this without the support from our friends and family. They have also been an amazing resource for promoting, as well as financially when we needed it the most.

Working with an established venue has meant a lot of pivoting during the planning process. Choose one moment that made you pivot as a team and discuss how you worked together.

Working with the venue has been a great learning experience. What we struggle with the most was the miscommunication with emails. The most progress we made was when we met physically. Regardless of which means of communication, it is a must to be clear and honest about your objectives. This was another thing our team struggle with, being clear with our objectives. Sometimes this wasn’t always easy due to the lack of funding, but we always fund a way to overcome. I can’t preach enough, talk with people face to face and be clear and genuine!


How will you measure if this is a successful event?

I know the event will be successful if by the end of it I will be sad it’s over.


You’re getting close to your launch date. What questions are on your mind? What are you confident about?

So many last minute jitters! Will all of the artist be prepared? Will our guests receive the event well or will there be confusion? What happens if something doesn’t work with the artist’s equipment? Will we make a big profit? Whatever will I wear!


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