Customer Segments

For No Vacancy we were looking to create value to two separate groups of individuals. In the first we wanted to give artists an unconventional space to create work and allow them to network themselves by getting them out into the community. It is important to create an environment where artists have the opportunity to showcase their talents and expose them to broader communities by encompassing multiple art forms within one event. In the model of interdisciplinary art making it helps cultivate a stronger sense of community in the arts across disciplines. The other was to create cultural capital within the ASU & and Phoenix valley communities bring people to come experience multiple forms of art. We knew we wanted to create an environment where the community had the opportunity experience the breadth of work the valley has to offer them with a venue that would create an eclectic and exciting ambience.

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