When it comes down to cultivating true success, it is all about who you surround yourself with. Who are you taking to coffee? Who are you emailing at 3 am because it can’t wait till tomorrow? Who is it that you are investing your time into because those are the people who will be investing their time into you. The greatest way to achieve anything is being genuine with the people who share similar values as you. The old saying, it’s not what you know, but rather who you know. This is very true in a sense, but if you aren’t investing genuine time with the people you know, there will never be a genuine collaboration or partnerships, it will just be a vicious cycle of giving and taking. From my experience, the best ways to make things happen and generate partners are through in-person interaction, genuine conversation, and a cup of coffee.