Channels are probably the most critical component to our venture because it is basically, very last minute. In order to maximize our exposure and drive ticket sales, our main focus is on how we can deliver information and spark interest through our marketing campaigns. We’re 4 weeks away from the day of and we still haven’t finalized marketing materials 🙂
With that being said, our marketing can potentially make or break the event. Because we have visualized No Vacancy as being multigenerational and inclusive/representational of all facets of our local artistic community, we have to market on a few different platforms to reach our audience.
We have planned to market No Vacancy to faculty by getting a press release into the Herberger email blasts and newsletters, getting media coverage from the New Times & Downtown Devil, as well as physically post content in local places like Cartel.