Leading up to the event we realized that it would be good idea to have a flash sale. We opened the tickets to all audience members at six dollars per ticket. We felt this flash sale would be a great chance to get people excited about the event. As well, this minimized barriers to coming to No Vacancy by decreasing the price. After the flash sale was over, I was surprised that not all of the tickets we allocated were sold. There were about 15 tickets left. If I were to have a flash sale again I would be sure to announce it more so that more people could participate and get the discounted rate.
Who are your key partners? Discuss the key resources your partners are providing.
Our key partners in this process have been the FOUND:RE hotel, all of our collaborating artists, our sponsors, and all of our generous friends and family. The FOUND:RE was such a great choice for this project, it alone serves as a space for business, art, and hospitality, what else more could we ask for! They have provided us with such flexibility and they have been extremely generous with donating space to create the best event we could. We wouldn’t be having our event if it were for our incredible artists. They have any amazing resource for promotion. Our sponsors have been so enthusiastic about this event and were willing to dive into this project without experiencing any other work of ours before; which can be a bold move. Last but not least, we couldn’t have done this without the support from our friends and family. They have also been an amazing resource for promoting, as well as financially when we needed it the most.
Working with an established venue has meant a lot of pivoting during the planning process. Choose one moment that made you pivot as a team and discuss how you worked together.
Working with the venue has been a great learning experience. What we struggle with the most was the miscommunication with emails. The most progress we made was when we met physically. Regardless of which means of communication, it is a must to be clear and honest about your objectives. This was another thing our team struggle with, being clear with our objectives. Sometimes this wasn’t always easy due to the lack of funding, but we always fund a way to overcome. I can’t preach enough, talk with people face to face and be clear and genuine!
How will you measure if this is a successful event?
I know the event will be successful if by the end of it I will be sad it’s over.
You’re getting close to your launch date. What questions are on your mind? What are you confident about?
So many last minute jitters! Will all of the artist be prepared? Will our guests receive the event well or will there be confusion? What happens if something doesn’t work with the artist’s equipment? Will we make a big profit? Whatever will I wear!
At first, our customers for No Vacancy were for the artist and the art lovers. When the idea came to me to have local artists and entrepreneurs sponsor our event our customer segment changed. Not only were we targeting artists and art lovers, but now we were targeting entrepreneurs. Specifically, my vision was to target the entrepreneurs who show an interest in collaborating within the arts and cultivating that relationship.
As I mentioned in my previous posts, the most success I’ve had with developing No Vacancy was from taking people out to coffee and chatting with them about our idea. There interest and insight were what drove this project forward. Many times by simply engaging with one person about the event would create opportunities to many other connects. In the times of social media, it is easy to sit behind our computers and try to make things happen, but the most effective way is to get out of the building and have genuine conversations with people.
I think as the date draws close I tend to think about the boxes that need to be checked off, I do not take enough time to appreciate what we have accomplished in this short amount of time. The questions I have in my head are how will people receive this event? Will people be creating meaning out of it? Will they enjoy themselves? The date is almost upon us and I am ready to see how the outside public will respond to our hard work and effort we have exuded through this process. In the end I am really glad we ended up where we are now and I am excited to see the product of our work.
I think that already having come this far in the process is a success in itself, but in terms of success of the night I think it is less about the revenue we create. I as an artist base success on how we are able to transform the space and the people we reach through our event. I think the duality of arts and entrepreneurship is interesting because on one hand fiscal success is somewhat important, but it is also equally if not more that the art says something or makes the people who come feel something when they leave. I mean I hope a lot of people attend, not because of money reasons, but so that there are people who get to experience what we have created together.
I think the original we envisioned for this project has changed throughout the creation of it and I think that’s okay, as arts entrepreneurship pivoting and adjusting to parameters is apart of the process. I think the biggest thing was downsizing our original idea. Our original idea was very ambitious trying to reserve a whole floor and finding a venue that could accommodate our needs. I think the whole group was great at understanding the issues we were facing and creating creative solutions to those road blocks. There were also issues with ideas about VIP’s and catering that were faced. In the group we were able to openly express our concerns and honor one another’s inputs which helped us whenever we needed to find creative solutions to the problems at hand, and I believe that is the makings of a efficient and successful team.